“Nani why don’t you buy from the jewellery sites online?” asked by teen age daughter to my mother. Occasion being my mother wanted to gift some gold item to her grand daughter. For my mother buying jewellery meant going to trusted family jeweller. She refused to believe that people would buy gold or diamond jewellery online. They reached a compromise , Nani will take her natin to visit the jewellery shop and natin will show the jewellery websites to her Nani.
We know e-commerce is booming. As buyers are becoming more comfortable with the click-buy-pay process, they are moving up the purchase ladder, from booking railway tickets or recharging prepaid mobile phones, to picking up more expensive items such as furniture. But buying jewellery online?
What does buying jewellery online means?
Buying jewellery only means buying branded jewellery, gems-studded jewellery, jewellery for fashion, lightweight designs. There are no formal statistics, but trade numbers are around Rs 250 crore to Rs 300 crore and expected to grow every year. US online jewellery sales are 13 percent (approximately $4 billion) of the US jewellery market (approximately $30 billion). This gives us an indication of the potential of the Indian online jewellery market. India’s organized jewellery market is estimated at $45 billion, with online sales pegged at $50 million or just 0.1%.But jewellery sales, especially bigger ticket curated pieces, are steadily mirroring online migrating trends elsewhere in the world.
Who are or will buy jewellery online?
The young, working woman with disposable income, and also men, who otherwise find it confusing to walk into the jeweller’s shop to buy gifts for their wives, mothers and daughters . It has been noted that customers of online jewellery websites are the working population who wants funky jewellery or light jewellery also called as affordable jewellery, not those who are looking to buy jewellery for weddings and festivals . Sales are mostly centred around rings, pendants and small bracelets, with an average spend of around Rs 20,000. But people have started buying expensive jewellery ex solitaire worth 1 lakh online.
Who is selling jewellery online?
In imitation jewellery segment almost all major e-commerce players,such as Jabong, Yebhi, Tradus, Flipkart etc, have their presence .
There are Branded brick & mortar jewellers with online presence, such as Gili.com, Tanishq.co.in . Infibeam.com sells a range of brands, including renowned labels like Sangini, Asmi and Nakshatra, all at discounted prices.
Some of the sites which are just selling jewellery are given below. However, to add offline experience some etailers like caratlane opened offline experience lounges in Delhi and Hyderabad, on similar line Bluestone has also opened Guide Stores in Bangalore, Mumbai and New Delhi where customers can come and experience their exclusive designs for real.
- BlueStone
- CaratLane
- Juvalia & You
- Johareez.com
- Jewelskart,
- Geraldonline
- Voylla
- Jewelsnext.com
- jewelsouk.com
- Suratdiamond.com
Questions before buying jewellery online
- Uncertainty – How can I be sure that I’ll get what I’m paying for?
- Lack of trust – How do I know whether the vendor whom I’ve never met will provide what he promised?
- Doubts – How can I be sure that I’ll be able to get my money back if I am not satisfied?
Why one can buy jewellery online?
They provide four Cs of online shopping -Convenience, Choice, Customisation and Confidence. The most obvious benefit of shopping online is of course the convenience factor, you can buy it from convenience of your home. Others are given below
Large collection: Online sites can showcase a great range of items. At a retail store the choice is very restrictive .For example CaratLane.com has the largest range of over 125,000 diamonds of every colour, cut, clarity and carat weight combination. Most of the sites offer hi-resolution images and at times pictures of models wearing the jewellery. Online jewellery sites offer search tools by Type of jewellery (bangles/pendants/rings or material (diamond/gold/pearl),by price and other parameters. For every piece there is information about height,weight,type of material,making charges,certification,images of product at different angles shown in the image below.
Discounts & Offers: You can buy jewellery at discount from online stores. Some jewellers claim that they offer as much as 30% discount, when compared to retail stores . Because online retailers don’t have to maintain stores and have low overhead costs, they’re able to pass on their savings to customers through special discounts and deals. CaratLane, shows how expensive the diamond is when bought from retail stores and why it is so.
Education and Help while buying: They have Extensive Educational Section for example on buying diamond, rings or certification. They have expert team of highly experienced consultants available to guide customer. For example Learn about Diamonds, How to buy rings,pendants is explained at Education in CaratLane
Bluestone in their FAQ tries to answer questions about ring size.
Certification : Jewellery is certified for authenticity by renowned names like the Gemological Institute of America (GIA), International Gemological Institute (IGI) and European Gemological Laboratory (EGL) etc.
Payment Options: You get to choose your convenient mode of payment:Cash-on-Delivery, Credit Cards, Debit Cards: MasterCard, Visa, Maestro and Net Banking
Shipping : Usually they ship free of cost and all goods are fully insured until they reach customer.
Return Policy : They offer 30 day return policy no questions asked,Free returns, 100% refund and Lifetime Exchange Policy
What has been the feedback of the customers who have bought jewellery online?
Each online website has customer testimonials talking about how great it was buying from their site. But even in independent reviews at mouthshut.com people showed a positive response as shown in image below for two online websites, Caratlane and Bluestone.
[poll id=”62″]
Disclaimer: Bemoneyaware does not endorse any of the sites mentioned here. Readers are advised to use their discretion.
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- Ways to invest in Gold
Online buying succeeds in scenarios where the customer can define her/his requirement. Online stores deliver the same at a cost advantage over retail. Going forward I see many of young people who are comfortable buying online moving to buy jewellery online. What about Nani-Natin ? Well My daughter bought earrings from the trusted goldsmith and learnt from her Nani how to buy gold,about making charges. Nani looked at the websites,was amazed at the variety and said maybe she will try the online jewellery for small items but only using cash on delivery. Have you bought jewellery online? How has been your experience
40 responses to “Buying Jewellery Online”
I appreciate this information post admin. keep sharing such good to read contents with us.
As a working woman, I don’t have plenty of time to go outside and buy jewelry. Buying online jewelry is the best opportunity for me and I get lots of options while sitting at my home or workplace.
Thanks for sharing your tips on how to buy deisgner jewellery online. Keep sharing more interesting tips and ideas related to online shopping.
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Omprakash Jewellers are one of the best jewelry shops in Hyderabad with vast variety of traditional, bridal & modern gold, diamond and Silver jewellery.
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online jewelry purchasing that is a great option for every female who is housewife and worker because they can’t go to market by the busy schedule in personal life and offices but they can buy online jewelry of anywhere.
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Thanks for sharing your point of view on buying jewelry online.
Nowadays, most of the individuals like to purchase jewelry online, This is because they find multiple jewelry items of different and unique styles and colors on the web and that too at great offers.
Great information! Thanks for sharing for this information about buying jewelry online.
This is a very informative article about the various things to look out for while buying jewelry online. Thanks for sharing.
Every woman loves to buy jewellery and always get bored of it very soon. Be it any party, wedding, get-together or a casual day, they need a unique and exclusive jewellery piece that can be flaunted among peers. With time, women have become independent and have different choices, thus it has led to numerous elegant jewellery designs by top brands.
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I didnt think abt it before. I will try it. Sound interesting.
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Thanks for your viewpoint
Thanks for sharing informative information on online jewellery shopping.
I think it is easy to buy somegadgets, home appliances and other products onlinebut buying the jewellery from an untrusted sites is something people would bethinking multiple time.It is better to use some otherform of payment options which are very secure over internet like bitcoin currency.
Online shopping is still a new and expanding trend in India. There are a lot of internet stores that are selling fashion and jewellery products.But public can’t have trust on all the sites.But here we are offering trustworthy service for online shopping of jewellery at http://www.bazaarmantra.com
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thanks for sharing this useful information. I intend to get some.
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There are many popular online shopping jewellery websites like Caratlane, Bluestone, Jewel Diaries and many others offering the best collections of beautifully styled fashion jewellery.
I must say, your provided information is really informative and thanks for sharing the list of online jewellery stores. Sonal’s Bijoux & Adawna is also well known jewellery brand.
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Check out SarvadaJewels.com – 40% off on certified, designer diamond jewellery – directly from manufacturer. http://www.sarvadajewels.com/
Diamonds and Diamond Jewellery at Best Prices in India.
As of 2016, many people started to buy jewellery online and it is one of the industry where people spend more money. Technology also enables many jewellers like http://augrav.com to make 3D customized jewelries in India. There is also many stratups coming up in this space.
We can expect at least 2-3 unicorns from this jewellery within a year or two.
We offer wide range of online silver necklace at very affordable prices starting from US$3.99. Visit online today now.
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I’m an avid online shopper but till date I didn’t dare to buy jewellery( gold and other precious metals ) online for some inexplicable reasons. I think it’s high time that I should make m debut in this field.. Thanks for the post.. 🙂
Let us know how your experience has been
I’m an avid online shopper but till date I didn’t dare to buy jewellery( gold and other precious metals ) online for some inexplicable reasons. I think it’s high time that I should make m debut in this field.. Thanks for the post.. 🙂
Let us know how your experience has been